Using three different product that you choose, conduct a mini competitor analysis, specifically focused on marketing mix. Therefore, assess a competing brand’s pricing, promotion, place (i.e. distribution), and product with four sentences for each component.
There are a number of influences on the development of Cultural Criminology. CC as a school of thought was heavily influenced by the Chicago School of Criminology. Chicago was a rapidly evolving and growing city due to globalisation and immigration. Many European refugees fled the World Wars and moved to the United States, and many of them to Chicago. The rise in population and in crime has oriented the students of Chicago University to study society and find the common ground for crime. The students used ethnography to study people in their natural setting, without being interrupted, and have studied the way groups behave. The study of the context of crime and also the use of ethnography were key factors in the Chicago School that influenced CC. Another big factor leading to the development of CC was a reaction against the kind of pragmatic, positivist criminology that arose in the late twentieth century. The larger history of criminology helps us to understand this. In the late 20th century a variety of criminological styles had influenced the study of crime. We had criminology focusing on the individual, in late 19th century and early 20th century we had Cesare Lombroso write about the Criminal Man (Lombroso and Lombroso, 1972)and Criminal Woman (Lombroso et al., 2004) and almost every question that Lombroso raised about mental illness and crime are questions that we still ask ourselves today. Another style of Criminology in the 19th and the early 20th century was Classical Criminology, influenced by utilitarianism they proposed penal reform in Europe, usual punishment for crime was death. Jeremy Bentham (Robbins, Bentham and Mack, 1963) argued that humans had pleasure/pain motivators when it came to committing a crime, if the pleasure outweighs the pain, a person will most likely commit the crime. The focus was on individuals making choices to commit crime. To prevent people from committing crime, punitive action was deemed essential for deterrence.>GET ANSWER