Although the terms conceptual and theoretical frameworks have been used interchangeably at times they do refer to two different things. A theoretical framework is a study based on an existing theory or theories where as a conceptual framework is something the author develops based on the theory. After reviewing the Reading and Study material for this module, conducting your own outside research, and considering the two different types of frameworks, select a conceptual or theoretical framework to explore that will align with your problem statement from last week. Complete the below items for this project:

  1. Identify the appropriate framework (conceptual or theoretical) and provide a rationale for the selection.
  2. Explain why the selected framework is important and how it can guide research.
  3. Provide a basic example of your selected framework (See Examples Below).


Theoretical Framework

Theory: Theory of Planned Behavior (Ajzen, 1991)

Premise: The Theory of Planned Behavior states that attitude, subject norms, and perceived behavioral control, together shape an individual’s behavioral intentions and behaviors (Ajzen, 1991).

Sample Solution