Consistency

1. In your own words, why is consistency so important to deriving an integrated marketing campaign?
2. In your own words, why would a brand use a POD or POP to help define their particular marketing plan?
   Provide an example
3. Marketing can also help shape a company’s entire way of regarding its customers, fostering an approach
   based on value and customer satisfaction. What are marketers are concerned with to achieve your goals in
   managing marketing needs?
   Just these 3 questions, please write more as possible as you can. And label question 1, question 2, question 3
   clearly. You do not need to cite the sources.

Sample Solution