Description
Do a consumer analysis. Try to better understand the typical student interested in an MBA at UCR. Use concepts from the consumer lecture to guide your thinking. Some questions to consider: How do potential students navigate the choice of different programs (i.e., what does the “purchase process†look like)? Are there external influences that impact this choice (i.e., what does the “decision-making unit†look like)? Are there internal influences that impact this choice (i.e., what motivates people to pursue an MBA, and to go to UCR specifically)?
Sample Solution