Imagine that you and your friend have been invited to the wedding of a common friend of yours in one months’ time and need to buy a Honeymoon package as a wedding present. Explain the process you and your friend/s would go through.
- Explain Consumer behaviour using value framework and perception maps.
- Explain Internal Determinants of Consumer Behaviour and apply it to your product.
- Explain External Determinants of Consumer Behaviour and apply it to your product.
- Explain the theory of Evaluation of Alternatives and apply it to your product.
- Explain the theory of Purchase Decision and apply it to your product.
- Explain the theory of Post-Purchase Behaviour and apply it to your product.
Sample Solution