Consumer Behavior

1. Rate your feelings on a PANAS scale following a dining experience at a high-end restaurant and at a fast-food outlet. Compare the scores and discuss the implications of these. 2. Give some examples of situations in which people orient their behavior with a prevention focus and some in which they orient their behavior with a promotion focus. 3.One way to clearly see the impact of shifting cultural values on consumption is to look at the increasing emphasis on the importance of health and wellness. In recent years, top-performing new food/beverage products featured items with natural or organic ingredients, such as Chobani yogurt and Nature’s Pride bread. Where is this trend going—is it just temporary or does it reflect a more permanent change in how U.S. Americans look at what they eat and drink?




Sample Solution