Consumer behavior


In this analysis you should identify a consumer product or service that is commonly marketed to some segment of the general public. As the starting point in your analysis you should identify the primary target consumer for what you have selected. With that target in mind, research the product or service and analyze it from the perspective of consumer behavior. In your paper address all of the following:

Explain the most relevant primary decision-making forces that influence buyers for the selected product or serviceAnalyze the decision-making and buying process for the specific product or serviceIdentify the relevant microeconomic factors affecting consumer behaviors for the product or serviceExplain the influence of heuristics and experiential consumption on consumers of the product or serviceConnect the key consumer behavior theories that marketers are leveraging to sell the product or service, andEvaluate the most appropriate methods for developing consumer behavior information for the particular product or serviceFormatting & Sources

Sample Solution