What is the consumer REALLY buying? How are purchase patterns and product assortment related to the question of what consumers buy?
unnecessary.’ ” (He, 2018) It is until Farewell My Concubine that Leslie Cheung fully put himself into the character because he was making art and starting a campaign. According to Chen Kaige’s interview in his Alma Mater in 2018, he shared the story of meeting Leslie Cheung for the first time. “After a read the whole story of Farewell My Concubine to Leslie, he held my hand and said ‘I’m Dieyi’.” At that time, Leslie already clearly knew what he is. His way of advocating rights for himself, as well as the whole LGBTQ+ community, was fully devoting himself into this film and the creation of art. After his sacrifice, the Hong Kong media started the introspection on the negative voices of LGBTQ+, people in Hong Kong were increasingly aware of the importance of advocating for LGBTQ+ rights. In the 90s of China, there is another film called East Palace West Palace concerning LGBTQ+ topic. But the story of it is much simpler than Farewell My Concubine. The story happened in 1990s when performing same-sex relationships and acts were considered as hooliganism crime in China. It talks about interrogation of a gay named A Lan by a homophobic police officer. While interrelating, the officer used words like disgracing and shameful to describe him. In comparison, A Lan was very calm about it and peacefully talked about all his stories to the officer. There is one line in A Lan’s confession caught my attention: “They tried to cure me. They forced me to watch heterosexual pornography and treat me with good food and forced me to watch homosexual pornography and treat me with terrible food. But that didn’t work.” This showed the how China took care of homosexuality: People with homosexual mind would be sent to clinics and people who were reported to have homosexual behavior would be imprisoned. After the failure of the democratic movement in 1989, people were not able to start a second one. At the same time the legislature and police force of China became stronger. Facing this situation, along with the terror left by the cultural revolution, people in LGBTQ+ community only met secretly at secret places in mid night. No one dares to speak their voices out loud. This is the film known to the world as the first gay theme film ever in China. But it’s not as good as people think. It’s a great motivation to advocate for LGBTQ+ rights in China by making a purely hom>