Marketing is essential to the healthcare industry for branding and growing health systems. In this assignment, you will examine the impact of consumerism in choosing a primary care provider in Saudi
Arabia. Review the following article.
Al-Briek, A., Al-Barrak, A., Al-Johi, K., Al-Anazi, M., Al-Ateeq, M., & Masud, N. (2018). Factors that influence patients in choosing their treating physicians in the private sector in Saudi Arabia. American Journal of Public Health, 6(4), 173-181. Retrieved from http://www.sciepub.com/AJPHR/abstract/9231
Write a 8 page paper, not including the cover and reference pages, using the readings, research, and your knowledge of healthcare consumerism influencing marketing.
Your paper should analyze the following substantive requirements:
Describe what consumers are looking for in a provider in Saudi Arabia.
Evaluate the data presented and any information that would be valuable that is not present in the study.
Sample Solution
