Content analysis

Option 1: Based on: “Introduction of content analysis” at: https://www.youtube.com/watch?v=Lur6ArVKXAI

First, explain the following:

(a) What is the difference between Manifest and Latent codes in content analysis?

(b) What particular manifest and latent codes did the author of the study in this video identify on the Playboy magazine covers?

Second, give your own example of manifest and latent codes on any picture from any magazine (submit a picture).

Sample Solution