Cost-leadership in a broad market
write 2-3 paragraphs about ROKu model, below I have given an outline in what point to talk about in the paragraphs. Business Model analysis: how you sell and how you make
Customer segments
People who don’t want to spend a lot of money on tv streaming services (price support 99 vs 33).
People who do not have a brand preference (16 TV brands).
People who value convenience more and want to watch a variety of videos on a platform.
People who like to watching TV
However, Exhibition 3 indicates that TV lovers are declining…
Value propositions
Cost-leadership in a broad market. Selling at affordable prices
License its os to manufacturers.
Convenient user interfaces
Channels
Wide range content and service.
Corporate with 16 TV brands.
Roku or Netflix Player (sell fo $99)
Customer Relationship
No direct connection, we can infer/advise the company to invest more on this that may potentially bring some benefits if it wanted to transfer to a direct-to-customer model.
Revenue streams
Ads
CTV
Players / platforms p2
2020 Financial(Exihibit 1,2)
Connected Tv( Seize the wind, outbreak, market share ahead ) p4
Many suppliers enable them to have a big share of the market
Exhibition ⅘ maybe, not sure