Our health care management program is undergoing Q2S transformation and plan to apply for AUPHA Certification in the future. In order to meet the
AUPHA’s requirements, we are modifying some of our courses to include AUPHA’s content areas, where applicable.
Revise the course descriptions and consider how the course can be revised to include some of the relevant AUPHA content areas, when applicable. Add your
revised course name/descriptions to #3 in the Word document.
(Half page for each course. Your responses MUST be original and no references needed. Please your responses MUST be standard as it will be used toward
accreditation process of this program)
1) Current Name/Description: HSCI 160. Strategic Planning and Marketing in the Health Care System
Strategy-oriented management planning process, basic approaches and methodologies employed in strategic planning and health care marketing; economic
and political forces which give form and shape to the health care marketplace.
2) AUPHA Content Area to consider in revised course description (see below):
Healthcare marketing: Examines the basic marketing principles and applies them to the health care field. Analyzes the diversity of the health care
consumer’s definition of care, along with the need to distinguish between individual patients versus corporate America as a customer. Examines the various
healthcare delivery models as changers of healthcare marketing.
Strategy formulation and implementation: Examines the steps and processes associated with strategic planning, as well as the need for strategic planning
and the difficulty of doing this in healthcare delivery. Explores the linkages between mission and strategic planning and examines the roles of all
stakeholders in the strategic planning process.
3) New Course Name/Description for HSCI XXXX:
Revised course description here.
1) Current Name/Description: HSCI 113. Managed Care Systems.
Principles and process of utilization management, risk contracting, capitation, provider contracting, contract negotiations, division of financial responsibility,
and Health Maintenance Organization (HMO) relationships, including quality outcomes measurements, patient satisfaction, and the specialist referral
2) AUPHA Content Areas to consider in revised course description (see below):
Post-acute care: Examines services provided after hospitalization by skilled nursing facilities, inpatient rehabilitation facilities, nursing homes, home health
care, and long term care hospitals. A key component of post- acute care is the co-ordination from a central point to effect smooth transitions. Create
understanding of how this care fits into the continuum of care in managing risk in a healthcare reform environment.
Quality assessment for patient care improvement: Examines the various outcomes assessment tools, and their reliability and accuracy. Explores how
healthcare delivery systems can better measure outcomes from both patient and organizational perspectives. Analyzes quality improvement programs and
examines their adaptability to the healthcare environment.
Ethics in business and clinical decision-making: Explores and analyzes contemporary health care situations in terms of ethical dimensions. Topics may
include patient-care giver relationships, high-tech medicine, ICU dilemmas, medical experimentation, and confidentiality of patient medical records, AIDS
and ethics, death and dying, and the issues of an aging population. Genetic research and its application to patient care may also be explored. Explains
issues around contracts and reimbursement in terms of ethical practices and conduct.