Crafting an Effective Digital Marketing Portfolio

by | May 15, 2024 | Marketing

Creating a digital marketing portfolioFINAL PROJECT – due on May 20thExpectations:Students will get hands-on experience in integrating graphics, text, and animation in portfolios. Different multimedia-authoring tools will be used including, but not limited to, Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.Campaign BrandP.S.E. of your choice: UX User Experience Product or Service and/or User (public patron, visitor) Experience (exhibition, showing, event, tour or performance) of your Brand, company, or institution (museum, gallery, performing arts center, collective, guild, troupe, etc.) either currently in operation (with identified users & market) and/or previously in operation within the past 10 yearsNote: Adobe Illustrator – Create vector graphics for the logo/brand and the header/mastheadNote: Adobe Photoshop – Create digital images for image editingNote: Adobe InDesign – Create for print media a 4-page Publication 1. The assignment has three parts:a) Create a cover page with the following elements:- Your name and profession title (of the product or service you created)- Your created logo. You can use your initials as an illustration.- An image photograph of your product being used or service performed. b) Create a 2-page spread with the following elements:- A background photograph image that bleeds off the page edge (extends to the edges of the pages). The image can be lightened so the text placed on top is readable. Remember to use contrasts such as light background and dark text or dark background and light text.- A text link from one text box page to another so that the text goes from one column and continues to the next column. (Must have at least two columns for each page)- The text box should include the following information:1) What is the mission of the PSE campaign?
2) Who is the ideal target market?
3) Why does this project visually represent the campaign brand and/or message?
4) Background (about your history as the creator of the product or service provider)
5) Creative inspiration (what inspired or motivated you to create or do it?)
6) Tech usage (what tech is used? Is it battery operated? Software? Equipment?)- A photograph image of you (professional profile photo) and/or product placed on a shelf, in a home, computer lab, desktop, or with a customer using it. Pay attention to the background of your photo.c)

 

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.


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God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

Sample Answer

Sample Answer

 

 

Title: Crafting an Effective Digital Marketing Portfolio

Thesis Statement: In the realm of digital marketing, an impactful portfolio is crucial for showcasing one’s skills and expertise. By integrating graphics, text, and animation using tools such as Adobe Illustrator, Photoshop, and InDesign, individuals can create a compelling narrative that highlights their capabilities and achievements.

Introduction: In today’s competitive landscape, having a strong digital marketing portfolio is essential for professionals looking to stand out in the industry. This document serves as a guide for creating a comprehensive and visually appealing portfolio that effectively communicates your brand message and expertise.

Part 1: Establishing Your Brand Identity

To begin, it is crucial to establish a strong brand identity for your digital marketing portfolio. This includes creating a logo that represents your unique style and profession title. Utilizing Adobe Illustrator, you can design a custom logo using vector graphics that encapsulate the essence of your brand. Consider incorporating your initials or a symbol that resonates with your line of work.

Additionally, include an image that showcases your product or service in action. Whether it’s a photograph of your product being used or a service being performed, this visual element adds depth to your portfolio and gives potential clients a glimpse into your offerings.

Part 2: Crafting a Compelling Narrative

The next step in creating your digital marketing portfolio is to craft a compelling narrative that conveys the mission of your campaign. Utilize Adobe InDesign to design a 4-page publication that outlines key information about your project. Include details such as the campaign’s mission, target market, and the visual representation of your brand message.

Incorporate background information about your history as the creator of the product or service provider. Highlight what inspired you to embark on this project and the technology you utilized to bring your vision to life. Whether it’s software, equipment, or innovative tech solutions, showcasing your technical prowess adds credibility to your portfolio.

Conclusion: Elevating Your Digital Presence

In conclusion, a well-crafted digital marketing portfolio is instrumental in showcasing your expertise and attracting potential clients. By leveraging multimedia-authoring tools such as Adobe Illustrator, Photoshop, and InDesign, you can create a visually stunning portfolio that leaves a lasting impression on your audience.

Remember to pay attention to details such as typography, layout, and imagery to ensure cohesiveness throughout your portfolio. With a strong brand identity and a compelling narrative, you can elevate your digital presence and position yourself as a reputable professional in the field of digital marketing.

Start crafting your digital marketing portfolio today and unlock new opportunities for growth and success in the dynamic world of digital marketing.

 

 

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