Educational organizations are innately driven to improve learning for the student, which also influences the teachers, community, and, for some organizations, the parents. For this final project, identify an educational problem that affects student learning and possibly the parents and community (depending on the identified educational organization). In a proposal to your superiors (e.g., superintendent, university president…), provide the following:
Identify and clearly define the problem.
Identify and clearly define the preferred outcome.
Devise strategies to secure the change,
List at least five strategies
Explain why the strategies were chosen.
Develop an action plan.
Select the best two strategies and propose the best way to implement them.
This paper will focus on highlighting the essential factors that influence and change the marketing environment for Tesco and its operations across the United Kingdom. Tesco is a large group that is operating in different areas such as grocery, banking, electronics, clothing and the list can continue. We will focus on grocery retail as we will analyse different frameworks to help us understand how and what influences decisions in the business. It is important to mention that the frameworks approached in this essay will consist of micro and macro factors that are usually driving managers to changing strategies or policies. By the end of the sections the reader will then have information on both the internal and external trends although they will not be presented individually, independent of the frameworks. I chose three main models to describe Tesco’s grocery operations in the United Kingdom to be able to critically assess reasoning behind business decisions: SWOT and PESTLE analysis along with Boston Consulting Group diagram (BCG matrix). Firstly, with the help of the SWOT framework we will get a better view on the strengths and opportunities of the company, as well as its weaknesses and threats, presented in the right marketing environment. Secondly, we will use PESTLE analysis to differentiate between certain areas that might consist of obstacles for Tesco to succeed in reaching their goals and targets. Following that, the BCG diagram will help us see in more depth over their products and what is it that gives Tesco revenue, growth and market share along with products or areas with far less growth, return on investment or market expansion opportunities. Last but not least, after successfully analysing these concepts and how they influence Tesco’s grocery in the UK, there is the last section consisting of a set of recommendations based on a survey that summarises customer demands, so that the supermarket experience to be as pleasant as possible, which is also the company’s goal. Tesco’s goals can be found in the mission and vision section as well as future target areas that have also been mentioned and explained across the paper. INTRODUCTION Tesco is one of the largest retailers in the world and the biggest supermarket chain in the United Kingdom by market share with a percentage of 27.8. Tesco has the widest range of products i.e. food in the UK, with two main self-owned food brands: Everyday Value and Finest, each selling over £1 billion per year. Its ‘Every little helps’ philosophy puts customers, communities and employees at the top of their priorities list, making it easily recognisable for everyone to associate it with the company. Tesco’s operations in the UK are the largest within the Group, with over 3400 stores and, therefore, the focus of this essay will consist in Tesco’s grocery operations in the United Kingdom. From March 2017 onwards, grocery market share figures reveal that UK supermarkets are experiencing their best sales growth in the last five years. Mr McKevitt announced for BBC that “All four of Britain’s biggest grocers managed to grow sales for the fifth consecutive period, a run of collective success not seen since 2013”. Since we are considering market prosperity, we need to analyse the primary target points and the procedures chosen in order to achieve and maintain the company’s goals. As marketing is a process of identifying, anticipating and satisfying customer requirements and that Tesco succeeded in taking over the market, we can argue that the group successfully accomplished to identify needs, wants and to deliver value to their customers.>GET ANSWER