Creative brief

  1. WRITE A Creative Brief
    a. Select a product (you can pick a product that you have worked with on previous assignments) – select a
    brand name
    Your objective is to promote this new product in the marketplace, you need to make a memorable and lasting
    impression in the consumer’s minde big benefits of your product
    b. Select a target audience
    c. Describe the target audience, describe their activities and needs in terms of your product
    d. Create a logo and slogan for your product (if you have done this on a previous assignment, try to make
    some changes that you think will improve the emotional connection between target audience and brand
    e. Mandatories – you must mention the brand name, show the logo and the slogan as you promote the product

Sample Solution