Addresses a specific person by name : Elizabeth Glazer
Director of the Mayor’s Office of Criminal Justice

Explains a current problem: I listed five different problems

Explains at least some of your initial research toward a solution (your paradigm)
Cites your research clearly (according to MLA Style)
Gives a sense of your plan of action and associated costs
Closes with an invitation to your oral presentation
Appends a list of works cited of at least eight sources, cited in MLA Style (Remember, though, that at least ten sources are required for the project proposal)
The initial sales letter should be written as a letter of persuasion, and as such it carries the added burden of addressing a particular reader and using some of the means of persuasion available to you for appealing to him of her (with special attention to rational or logical appeals)

Sample Solution

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