Read the article, Language as a Cultural Vessel in Online Servicescapes: Its Impact on Consumers’ Perceived Risk, Attitudes, and Behavioral Intentions. (attached)
Complete this assignment using the company you selected in Workshop One. www.koorsenfm.com
information about company attached
1 Describe, in-depth, the cultural communication barriers for your company to do business internationally.
2 Discuss specific strategies to adapt marketing communication about your product in a particular country so that your communication is more aligned to the culture.
Sample Solution
