select a health care organization. You may choose the organization in which you currently work, an organization you would like to work for in the future, or an organization about which you would like to learn more. You may select an organization from any of the following sectors. You may also make your selection from a sector not listed here that directly reflects your career plans.
Behavioral health hospital.
Large urban hospital.
Small rural hospital.
Integrated delivery network (IDN).
Make your selection carefully. If you choose your own organization, it will be easier to obtain the kind of information you need to complete the assessment. If you do not select your own organization, you might want to consider a larger health care provider (for example, Cigna, Kaiser Permanente, UnitedHealth Group, Blue Cross Blue Shield) that publishes the organization’s directional strategy. You may also select a type of organization from the list provided, but recognize you will still be expected to gather marketing information, benchmark data, financial summaries, et cetera.
In addition, you may wish to review the assessment instructions and scoring guide to ensure that you understand the work you will be asked to complete.
Note: Remember that you can submit all, or a portion of, your draft analysis to Smarthinking Tutoring for feedback before you submit the final version for this assessment. If you plan on using this free service, be mindful of the turnaround time of 24–48 hours for receiving feedback.
Your boss is responsible for updating the organization’s strategic plan. She has asked you to do some of the legwork and complete an environmental analysis. This analysis will help your organization scan the external and internal environments and identify current challenges and opportunities that will enable it to prepare for the future.
Analyze your selected organization’s external and internal environments.
You may use any contemporary environmental analysis tool included in the strategic management planning process to conduct your analysis. Examples include PESTLE analysis, Michael Porter’s 5 Forces model, Levels of Competition model, et cetera.