Read the article: “Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York.” and then perform the following:
Using what you have learned in Units 1 & 2, consider your own behavior as a buyer. Think about the kinds of things that move you to make purchases, large and small and then answer the following:
Before making a major purchase, what types of data do you gather?
What types of data are most compelling to you? Do you buy impulsively?
If so, what type of products do you buy impulsively?
Sample Solution
