CUSTOMERS TO BUY MERCHANDISE

      3.-AFTER VISITING EACH OF YOUR SELECTED RETAILERS, DISCUSS ALL THE THINGS THAT THE STORE DOES TO TRY TO STIMULATE CUSTOMERS TO BUY MERCHANDISE AT EACH STAGE OF THE CONSUMER DECISION MAKING PROCESS. 4.-DOES CONSUMER BEHAVIOR VARY IN THE STORE PERIMETER VERSUS THE AISLE? WHY OR WHY NOT? 5.-IDENTIFY YOUR RETAILERS’ DIRECT COMPETITORS, AND THEIR STRATEGY IN RELATIONSHIP TO COMPETITION AND BASES FOR DEVELOPING A COMPETITIVE ADVANTAGE. 6.-OUTLINE AND EXPLAIN YOUR RETAILERS’ SWOT 7.-AUDIT THE VARIETY AND ASST OF THE SPECIFIC MERCHANDISE YOU’VE SELECETED IN YOUR RETAIL COMPANIES. RECORD THE BREADTH AND DEPTH OF THE ASSORTMENT AND AVERAGE NUMBER OF ITEMS OR SKU’S IN THE CATEGORY. COMPARE AND CONTRAST YOUR FINDINGS IN THE TWO STORES. 8.-WHAT PRICING STRATEGIES DO YOUR SECLECTED RETAILERS UTILIZE? E.G. HIGH/LOW, EDLP? ARE THE PRICES ON THE WEBSITES THE SAME AS IN STORE? DO YOU THINK THE STRATEGY USED IS THE BEST FOR THE RETAILERS BASED ON THE TARGET MARKET? (CH 13) 9.-DO ALL THE MEANS BY WHICH YOUR RETAILERS ATTEMPT TO COMMUNICATE AND CONVINCE A CUSTOMER BASE MAKE SENSE? LOOK AT SOCIAL MEDIA, ADVERTISING, PROMOTION TECHNIQUES, SELLING STAFF, ETC. ARE ALL COMMUNICATION METHODS SENDING OUT A CONSISTENT MESSAGE TO THE CUSTOMER? WHY OR WHY NOT? WHAT COULD BE IMPROVED? 10.-VISIT EACH OF THE SELECTED RETAILERS. ARE THE STORE LAYOUT, DESIGN AND VISUAL MERCHANDISING TECHNIQUES CONSISTENT WITH THE EXTERIOR OF THE STORE AND ITS LOCATION?