Demographic variables are widely used by marketers to learn about their customers’ differences in terms of age, income, gender, generations…etc.write a minimum of 7 pages APA formatted paper discussing the differences between generation Y (Gen Y) and generation Z (Gen Z) in terms of their shopping behavior, buying habits, and attitudes toward brands and companies.
Gen Y: Gen Y, or Millennials, were born between 1980 and 1994. They are currently between 25-39 years old.
Gen Y.1 = 25-29 years old (31 million people in U.S. as of April, 2020)
Gen Y.2 = 29-39 (42 million people in U.S. as of April, 2020 )
Gen Z: Gen Z is the newest generation to be named and were born between 1995 and 2015.
They are currently between 4-24 years old (nearly 74 million in the U.S.)
How would you utilize Hofstede Cultural Dimensions to learn about generation Y and Zin different cultures?
In addition to your CLA2 report, please prepare a professional PowerPoint presentation summarizing your findings for CLA2. The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of 18 slides (minimum). You should use content from your CLA2 report as material for your PowerPoint presentation. In addition, you should include learning outcomes from all your major assignments. This would include PA1, CLA1, PA2, and of course, CLA2 (unless otherwise specified by your Professor). An agenda, executive summary, and references slides should also be included. Please keep in mind that the university is moving towards a more digital footprint for our students. This means that your final CLA2 presentation may be recorded, so that you may include it in your “e-portfolio” (graduating students should have all of their CLA2 presentations on a flash-drive, in addition to student biography, resume, interests, and so forth). Students will present their PowerPoint during the last week of class in either the On-Campus Class Session or the online Virtual Class Session, as determined by the professor. Presentations should not exceed 18 minutes.