Evaluate the “2018 Application for Malcolm Baldrige National Quality Award summary ”as a business
case. You are the chief strategy officer for your chosen company. You are conducting an evaluation of Malcolm
Baldrige National for an upcoming annual report. Your goal is to demonstrate skill and expertise in strategic
planning for an expansion effort into an international market based on your expert analysis and evaluation of
the strategic position of your company. You will be submitting this report to the C-level executives for
consideration. Use the following criteria to assess international expansion opportunities for Malcolm Baldrige
National organization.
Assignment Part 1 Requirements:
• Provide background information about your chosen company, including topics such as the company name,
industry sector in which the company operates, products, and target market. Elaborate and use research.
• Explain what strategic planning is and why it is important to a company by giving practical examples and
synthesizing strategic management theories, principles, and concepts using research.
• Identify and present an opportunity for your chosen company to expand into an international market. You can
search international markets using the Global Edge website. Conduct additional research on the company
website Consider expansion ideas such as the creation of a new product, demand for an existing product,
creation of a satellite location, creation of a grant-funded foundation or project, development of a subsidiary,
etc. Be creative and innovative. Consult with your instructor if you need assistance.
• Provide reasoning why your company should enter your chosen international market.
• Conduct research on your chosen international market. Explain the complexity of entering your chosen
international market using the diamond of national competitive advantage.
• Conduct a competitive analysis on your chosen international market.
• Identify and explain which of the three main approaches to international strategy is most appropriate for
Malcolm Baldrige National to employ as it expands into this new market).
• Explain the cross-border strategic moves your company faces by expanding into the international market.
Assignment Part 2 Requirements:
• Explain the value of expanding into your chosen international market from the perspective of diversification
strategy.
• Explain whether Malcolm Baldrige National should acquire an existing business, engage in corporate
venturing, or establish a joint venture to enter your chosen international market.
• Will your company diversify into a related, unrelated, or related-unrelated business? Explain your strategic
decision.
• Provide recommendations on how your diversification strategy can be profitable for Malcolm Baldrige
National.
• Develop and present SMART goals that will drive Malcolm Baldrige National to successfully enter your
chosen international market.
• Develop a business letter to persuasively present your strategic framework for expanding the company into
your chosen international market.
Sample Solution