Developing Corporate Culture

Based on your chosen organization being Amazon:

1. Explain any two models of organization culture which would help achieve your
   chosen organization’s goals and objectives.
   (Assessment Criteria 1.1: Explain how models of organization culture can be
   used to achieve organizational objectives).
2. Understand your national culture and your chosen organizational culture. Based on
   your understanding, explain the difference between the national culture and your
   chosen organizational culture.
   (Assessment Criteria 1.2: Explain the difference between organizational and
   national culture).
3. Analyze the corporate cultural profile of your chosen organization by considering a
   minimum of five major key features, as part of the corporate cultural profile.
   (Assessment Criteria 1.3: Analyze the corporate cultural profile in an
   organization).
4. Discuss the impact of your chosen organization’s corporate culture in achieving its
   objectives.
   (Assessment Criteria 1.4: Discuss the impact of an organization’s corporate
   culture in achieving its objectives).
5. Evaluate the existing climate of your chosen organization. Your evaluation should also
   be based on what your organization wants to achieve in terms of its culture. Thereafter,
   recommend ways to improve corporate climate in your organization.
   (Assessment Criteria 2.1: Evaluate the existing climate of an organization;
   Assessment Criteria 2.2: Recommend ways to improve corporate climate in an
   organization).
6. Understand how the current organizational values of your chosen organization are
   linked to the organizational objectives and propose a framework of organizational
   values that can meet the specific strategic and operational needs of your chosen
   organization.
   (Assessment Criteria 2.3: Propose a framework of organizational values that
   meet the specific strategic and operational needs of an organization).
7. Identify internal and external stakeholders of your chosen organization.
   Evaluate the effectiveness of your chosen organization’s existing communication
   strategies, by discussing its strengths and weaknesses.
   Develop new communication strategies for internal and external stakeholders of your
   chosen organization that address differences in belief, values, customs and language.
   (Assessment Criteria 3.1: Identify internal and external stakeholders of an
   organization; Assessment Criteria 3.2: Evaluate the effectiveness of an
   organization’s existing communication strategies; Assessment Criteria 3.3:
   Develop new communication strategies for stakeholders of an organization that
   address differences in belief, values, customs and language).

Sample Solution