Developing Pricing Strategies

Review your SWOT analysis, competitive analysis, target market, and product positioning sections of your KIND marketing plan.

What should KINDS’s primary pricing objective be? Explain your reasoning. • Are snack foods customers likely to be price sensitive? What are the implications for your pricing decisions? • What price adaptations (such as discounts, allowances, and promotional pricing) should KIND include in its marketing plan?

 

 

Sample Solution

ACED ESSAYS