Developing vision and mission statements for an organization.

Read Case 15, Constellation Brands in your textbook. You can draw from the case and the video in Activity 2.2. but you are expected to complete outside research. We previously used a couple of good websites that may be used to conduct your research.
This is an outline of what needs to be covered in your SWOT analysis for CEO Sands of Constellation Brands.
Identify the firm’s existing vision, mission, objectives, and strategies. Develop vision and mission statements for the organization. Identify the organization’s external opportunities and threats. Identify the organization’s internal strengths and weaknesses. Construct an Internal Factor Evaluation. Prepare a SWOT analysis matrix.

Sample Solution