Question 1
Well-known organizations (Big Brand names) worldwide from many different sectors like Zara, VW, Hyatt, Aramco, Walmart, IKEA, etc. demonstrate the value of monitoring their external and internal environment and being sure that they use their resources and capabilities to meet customer needs. Their Corporate Strategies include some critical goals: to give customers what they want, adding value to their purchase and deliver goods and services in a more reliable way than anyone else.
Based on the above statement, please answer the following question:
What are the differences between tangible and intangible resources? Why is it important for decision makers to understand these differences? Are tangible resources more valuable for creating capabilities than are intangible resources, or is the reverse true? Why? Please use at least two (2) references to support your claims. (see slides 11-13, Chapter 3).
Question 2
Explain the existence of Stakeholders in well-known organizations (Big Brand names) and analyze the role of Organizational Stakeholders (see slides 23-28, Chapter 1)
Sample Solution