Project contents: (19 pages total) 15 pages: use Google Analytics to answer the 10 questions in the memo. Include one or more screenshots of the relevant Google Analytics page to support each answer. Discussion Topics 1 (1page) and Discusion Topic 2 (1 page): 1 page for topic 1, 1 page for topic 2. Support your arguments under each topic with at least one source from the course readings, and three reliable nonscholarly sources derived from your own research. Discussion Topics 3 (1page) and Discusion Topic 4 (1 page): 1 page for topic 3, 1 page for topic 4. Support your arguments under each topic with at least one source from the course readings, and three reliable nonscholarly sources derived from your own research. Step 1: Discuss Customer Relationship Management and Search Engine Optimization Professionals in the Field Transcript As Jillian Best had promised, Ying’s email lands in your inbox by midafternoon on Friday. INBOX: 1 New Message Subject: Digital Marketing with CompanyOne From: Ying Bao, Associate Consultant, MCS To: You and Team Good afternoon, I’m looking forward to working with you all on this project. As you may already know, we will spend the next two weeks in working meetings with the goal of producing digital marketing recommendations for our client, CompanyOne. First, to kick things off, let’s reach a common understanding of what “crafting a digital marketing strategy“ entails, as well as related concepts like “customer relationship management” (CRM), and “search engine optimization” (SEO). A firm grasp of CRM is vital to “understanding customers,” successfully using “social CRM,” and “implementing a CRM strategy”. Reading about SEO will help this team become knowledgeable about “link popularity” and “user insights.” To be most effective in our upcoming meetings, please supplement your knowledge of the above topics with your own research related to Google Analytics and similar analytical tools. In addition to the readings for this project, please see the attached discussion topics below that we will cover in our meetings. You must respond to both of these discussions. Please take a look and come to the meeting ready to discuss. We will have two senior executives from CompanyOne participating as observers and taking notes during our deliberations next week. We want to have done our homework, so that we can make a good impression. After all, MCS has a reputation to maintain. Thanks so much, really looking forward to seeing your posts in these two areas. Ying Attachments: “Discussion Topics 1 and 2” 1 page for topic 1, 1 page for topic 2. Support your arguments under each topic with at least one source from the course readings, and three reliable nonscholarly sources derived from your own research. Review the discussion topics via the link above, go to the discussion area, and begin by posting one main response to each of the two topics. Support your arguments under each topic with at least one source from the course readings, and three reliable nonscholarly sources derived from your own research. Step 2: Discuss Data Analytics and Complete Google Analytics Tutorial While you are about to continue attending meetings and participating in discussions in Week 6, Ying sends out the following email to you and the team. INBOX: 1 New Message Subject: Digital Marketing Follow-Up for CompanyOne From: Ying Bao, Associate Consultant, MCS To: You and Team Hi team, Great work on the first two topic discussions at last week’s meetings. I can tell we’re heading in the right direction. To keep the momentum going, I’d like you to complete two more group discussions at our meetings scheduled for this week. You can review these discussion topics in the attachment below. It is required that you respond to both of these topics as well. As you discuss these topics, be sure you understand the following concepts related to “data analytics”: • “working with data” • “tracking and collecting data” • “key elements of web analytics” • “segmentation in web analytics” Also for this week, please complete the excellent Google Analytics for beginners tutorial that is available free online. I’m providing step-by-step access instructions for the tutorial in the attachments below (see How to Access Google Analytics for Beginners Tutorial). To get some hands-on practice from what you learned in the tutorial, activate the Google Analytics demo account when you are done. Thanks for your focus, everyone. Review the readings, participate in the discussion activity, and finally complete all four units of the Google Analytics tutorial. Regards, Ying Attachments: • “Discussion Topics 3 and 4” 1 page for topic 3, 1 page for topic 4. Support your arguments under each topic with at least one source from the course readings, and three reliable nonscholarly sources derived from your own research. • “How to Access Google Analytics for Beginners Tutorial” Instructions for activating the Google Analytics demo account are available in the next step. Review the discussion topics via the link above, go to the discussion area, and begin by posting one main response to each of the two topics. Support your arguments under each topic with at least one source from the course readings, and three reliable nonscholarly sources derived from your own research. Step 3: Answer CompanyOne’s Data Analysis Questions The past few weeks have flown by. You have just completed the GA tutorial when you receive a “memo from Ying” marked CONFIDENTIAL. You scan the memo to find a list of client questions that have been assigned to you. You are expected to use Google Analytics to answer the 10 questions in the memo. Include one or more screenshots of the relevant Google Analytics page to support each answer. The Google Analytics demo account will give you access to data from the Google Merchandise Store, which in this project represents CompanyOne’s data. Review these instructions for “How to Activate the Google Analytics Demo Account.” Remember: Include one or more screenshots of the relevant Google Analytics page to support your answers. If you need help with creating screenshots, review these instructions on capturing screenshots for your Microsoft, Apple, or Android system.The next step provides a summary of all deliverables due during this project.
Sample Solution
