Develop a digital marketing plan for a business/service of your choice. Don’t Use IKEA! Your choice of company for this assignment must be approved by the professor during Week 1. Use a business idea of your own, perhaps a business you dream of owning one day, or an existing business or non-profit organization that does not already have a fairly robust digital marketing plan in use. This project will start you thinking about Internet marketing in a practical sense. Submit one paragraph identifying and briefly describing the company or organization that will be the subject of your digital marketing plan. You are encouraged to choose either a proposed business or an existing business or non-profit that does not already have a thriving digital marketing effort in place. Wait for acceptance before beginning to work on the plan itself. Only one paragraph and no format!
Sample Solution