Digital Marketing Plan Project

You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.

Important note:

You can choose any company to work with as long as:

It is a local company.

It is a startup that was established in the last (3 – 6) years, 2014 onwards.

It can belong to any industry sector.


Part 1, around (500) words: Due week 6, on 8/10/2020. (Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)

1.Investigate the micro-environment as part of the situation analysis for your company.

a.Competitors analysis

b.Suppliers and/or Digital Marketing intermediaries.

c.Customers’ persona.

2.Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)

a.Technological forces.

b.Legal forces.

c.Economic forces.

d.Political forces.

e. Social forces.

Sample Solution