Asses your company’s data use by analyzing about how data is integrated in your business, how data is applied, and how you can take the best advantage of your data.
Assess your company’s use of data by answering the following questions.
1. Does your company view data as a strategic asset? If so, how are you investing in growing its value over time? If not, what is holding you back?
2. Where is data held in your business? Are you integrating it across silos, or is it being left within different divisions? What are the challenges of data integration?
3. How are you applying the data you have? For example, are you applying it as a predictive layer in decisions? Or for the innovation of new products and services? (e.g. British Air or TWC)
4. How do business processes need change in your firm, if you want to take the best advantage of your data? Whose job will be different, and how? (e.g. Coke ads)
