Comparative Analysis in Retail Marketing
Choose two retailers in the same product sector and compare and contrast their approach to retail marketing. You should choose two retailers that have a different market position and target consumer. Your report should address the following questions:
• Briefly summarise the value proposition that each of the two retailers are offering to their specific target consumers.
• Critically compare and contrast how the two retailers design their stores – in terms of layout, atmospherics and merchandising – in order to engage with consumers. Provide diagrams and photographic images to support points made.
• Critically compare and contrast how these retailers use TWO of the following additional marketing elements to appeal to and convert target consumer – location, pricing, added value services, and/or marketing communications
Briefly summarise the value proposition that each of the two retailers are offering to their specific target consumers.
What combination of features makes the retailer attractive to customers?
Critically compare and contrast how the two retailers design their stores – in terms of layout, atmospherics and merchandising – in order to engage with consumers.
• Refer to the SOR Model to help structure your review
• Provide diagrams and photographic images to support points made.
Critically compare and contrast how these retailers use TWO of the following additional marketing elements to appeal to and convert target consumer:
• Added Value Services
• Marketing Communications
Ghana was the primary nation in dark Africa to accomplish freedom, on March 6, 1957. It demonstrated the path to whatever is left of Africa to free themselves from the colonization which was spread wherever on the landmass. Kwame Nkrumah was the person who roused by India's freedom turned out with the Convention People's Party (CPP) and conveyed supreme Britain to leave the Gold Coast (Ghana before the autonomy) just because of political means. After this triumph, Kwame Nkrumah turned into the image of an age as the counter colonialist battle, perceived by the most as the principal genuine African dissident successful over the expansionism. The autonomy of Gold Coast had an extent everywhere throughout the mainland and was at the premise of the numerous patriot activities acknowledged a while later. After the freedom of Ghana : No one questioned about the brilliant monetary eventual fate of Ghana as it is the principal cocoa exporter worldwide and was delivering huge amount of gold (around one tenth of the world's generation). Ghana was additionally full with yields, woodlands and even gemstones.Finally, numerous in Ghana were accomplished and a fourth of Ghana 's populace was proficient. Additionally, Nkruhmah was ending up increasingly valued by individuals on account of the motivation he gave to them. He got the substantial duty of revamping again this nation, to unit its habitants despite the fact that they shared not very many things in like manner and still, the colonization wound up as of late. To be sure, in this year, numerous gatherings still remain hostiles toward each other from the many years of wars and of slave exchange. Strains were as yet present as Ghana was attempting to change its face. The nation wasn't steady yet, the populace could have been impacted by others subsequently Nkrumah chose that all the political gatherings whether territorial or innate arranged were illegal keeping in mind the end goal to keep any inside issues caused by sentiments of patriotism. 1958 was a dull year for Ghana which was not any more the world's biggest cocoa provider. Shockingly, the nation was confronting a monetary downturn which made a social emergency. Nkrumah's administration lost its fame toward the mass and the rustic populace. The administration's reaction exacerbates things: Indeed, Nkrumah wound up oppressive and took numerous hard measures against the indications and to any individual who disdained his legislature. While, he said once: "On the off chance that we get self-government, we will change the Gold Coast ( Ghana ) into a heaven in 10 years" Strikes were viewed as unlawful and extremely rebuffed. He executed of a law which without trial permitted to capture anybody suspected being against the state for a long time which swung to be ten years after the fact on. Every single political gathering were restricted. Thus: Nkrumah proclaimed himself president forever; Ghana as a one-party state lastly accomplished to turn his nation as terrible for Ghana 's laborers. In 1960, Nkrumah is assigned leader of republic. The president had high anticipation for Ghana and began numerous costly and eager ventures without tragically getting benefit from them. Truly, Nkrumah needed to utilize the assets of Ghana to advance the business improvement and the financial development for the nation. Ghana had a considerable measure of bauxite and that could guarantee a decent ascent of the segment particularly on account of the fabricate of aluminum, by sending out around the world. However to begin these undertakings, the requirement for power turned into a need. As a result, the procedure of industrialization started, prompting the Volta Dam venture. The task was just half fruitful the same number of others Nkrumah had run however no one could question the great aims behind them. The farming division stayed unnoticed though it speaks to the reason for a creating nation and by and large for Ghana as it discards a great deal of regular assets. As a result, the economy began to turn terrible and Ghana gotten an obligation which was expanding exceptionally. The positive state of mind in the current past years which tend to remain sure about Ghana 's improvement finished and incited a major change in the political atmosphere. Later on, in 1962, the financial circumstance advanced so severely that every single remote speculator and industry were in the commitment by law to contribute again in excess of 60 percent of their additions inside Ghana . The president had no way out than to drive his financial specialists as he did with the populace to keep giving cash to its framework that nobody else put stock in any more. As though the fall was interminable, in 1964, one year after W.E.B kicked the bucket; (he was the primary African American who graduated at Harvard and to acquire a doctorate. He was otherwise called a lobbyist against bigotry and the isolation. After the autonomy of Ghana , he was welcomed by Nkrumah to live in Ghana ); the president Nkrumah suspended the constitution and subsequently the majority rule government. Ghana was at last authoritatively perceived as a one-party state managed by a despot. Once more, the West responded subsequent to acknowledging to what circumstance Ghana fell after the Independence . Scrutinized by western social orders, Nkrumah started to work with comrade nations, for example, chiefly the Soviet Union . Around then, Ghana 's financial aspects' emergency has achieved its peak: The nation is wild and the general population continue getting poorer. The tyrant is absolutely disagreeable due to its past activities against his kin. The economy is crazy and the populace is getting poorer. Nkrumah is not any more a famous pioneer as he hits hard on exhibits and captures anybody in resistance. The primary overthrow On the 24thof February, 1966: A military takeover happened in Ghana, it didn't make any enormous misfortunes as it was wanted to happen while Nkrumah was from the nation going to his companion President Sékou Touré in Guinea. The military upset was acknowledged by British-prepared officers who had the aspiration to stop the hard lead of Nkrumah and his administration. Along these lines, while the president was away everything about statues in Accra were brought around the general population. The new military government called itself the National Liberation Council (NLC). They proclaimed that their expectation was to ward off defilement and to roll out some improvement in the constitution so Ghana could return once again to a vote based framework. Informally, Britain was mediating in Ghana in view of the introduction the nation was attempted amid the most recent years of Nkrumah's tyranny towards the socialist nations. To be sure, it was the cool war, the world was separated in two and the tentatives to draw in nations to the other side or the other weren't uncommon; by and large in these immature nations. As an outcome, the NLC's committee had a tendency to be preferably more traditionalist than communist and consequently, it kept under a strict control all government officials and ideologues whether they were either communists or communists. All associations with the Soviet Union were broken and experts from USSR and China were removed so as to dispose of any impacts that could lead Ghana to socialism. Ghanawas having his possibility some other time, to the eyes of the West, Ghana was taking another way, an appropriate one to vote based system and self-supportability. Following three years of temporary driving: The NLC authorized some other time the investment of products political gatherings. At long last, new decisions were declared for September 1969 which denoted the start of the second republic. Another regular citizen government is made by Dr. Kofi Busia and the Progress Party. His gathering got a decent begin as the national economy recovered quality on account of the high costs on the cocoa showcase. Quickly, costs drop once more, the financial circumstance of Ghana go from awful to most noticeably bad in 1971. In fact, a political choice has been made to devaluate the Cedi which prompted higher costs and to showings, clashes with brutality by the populace. In 1972, Kwame Nkrumah kicks the bucket, notwithstanding his political disappointment, African masses still find in him an overcome dissident, the image of the battle hostile to colonialist and as the organizer of Ghana . On the 13thof January, 1972: Once again an overthrow happened, acknowledged by powers of the armed force, for a difference in government. This time, The National Redemption Council chose to force a pioneer for Ghana . In this way, they picked Colonel Ignatius Acheampong to run the state. Be that as it may, the leader of the state doesn't have enough involvement in any spaces whether they are political or practical. An absence of vision from Acheampong prompted an ascent of defilement from the premise to the highest point of the general public and the legislature. As a result, huge strikes are sorted out by the young in the nation to assert their mistake toward the basic circumstance the nation was led. After one year, the economy was relatively tumbling to pieces and no assention could have been found with NRC-government.Acheampong stepped up with regards to put a conclusion to the administration and executed the Supreme Military Council (SMC) constituted of a little gathering of seven people picked without anyone else. The SMC ruled the nation in a generally way: Any restricting to the administration was casualty of products mistreatments and notwithstanding imprisoning with no sentence. On the 5thof July, 1978, Acheampong was in the commitment to leave while the general William Akuffo was taking the charge of the "Preeminent Military Council II". He connected with himself to change a non military personnel government, to consider some other time the political gatherings in Ghana . At long last he pronounced that he would set a date for new decisions. Later on, on the 4thof June in 1979, after a first fizzled overthrow around the same time, Jerry John Rawlings a flight Lieutenant arranged a takeover some days prior to the arranged race. He was at long last triumphant, the Armed Forces Revolutionary Council accomplished to take control. His thoughts were basically enlivened by communism whether they are political or practical. His objective was to discover an issue to co>GET ANSWER