Dove’s market positioning in the 1950’s

by | Jan 28, 2019 | Main

  1. What was Dove’s market positioning in the 1950’s? What is its positioning in 2007?
  2. What does it mean to be a Global Masterbrand? Why does Unilever want to have fewer brands?
  3. How would you describe the primary customer for Dove?
  4. Do you think Dove has become too controversial? Should they embrace their new brand direction or tone things down?
  5. What would you recommend Dove should do to take the brand to the next level?

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