Effective Branding

Choose an existing company and research their brand then answer the following questions.

How would you define their brand? Why?
Find three examples of their advertising, and post them to the discussion. Be sure to reference your image sources.
Are these examples consistent with the company’s brand? Why or why not? Give specific examples.
For your citation, you might use articles that show examples of good or bad branding. You can also find articles from experts that suggest how to define a business’s brand.

Sample Solution