• Explain the importance of copywriting to the media designer • Summarize strategies for writing copy that establishes a brand voice • Identify and describe the key concepts in effective copywriting
Address the following in the paper: • How has the role of the copywriter evolved from its historical beginnings to today’s opportunities, and what does that imply for the future of the media designer? • In what ways can copywriting establish a brand’s voice? • Identify and describe some of the key strategies for writing copy that effectively communicates the features and benefits of a company’s or institution’s products or services to the intended audience.
• Provide at least four references FROM the Felton book, the Adams article • At least 2 references from “10 Strategies to Help”; “Basics Advertising 01”, and “Design for sale”
Sample Solution
