The following study aims to expand on the factors that affect entrepreneur’s potential to perceive new enterprise opportunities within the area of social entrepreneurship. Nowadays, though it is extensively speculated that entrepreneurial alertness impacts the identification of opportunities, there is a gap in current research due to a lack of empirical findings. Further, individual’s engagement and altruism within the social entrepreneurship context has not received explicit attention. The relationship among various aspects of entrepreneurial alertness and entrepreneur’s personal engagement and their influence on opportunity identification will be investigated and computed through a qualitative study. To conclude, the research will investigate if entrepreneurial alertness can be implemented to explore non-for-profit opportunities to alleviate social problems and advance social change.