Explain how to manage the growth and other challenges that arise from an entrepreneurial venture L09: Demonstrate knowledge of the fundamentals of entrepreneurship
Choose one to the three following scenarios to base your final (Week 8) Essay on:
• Option 1: In July of 1994, Jeff Bezos launched Amazon.com, initially as an online book retailer. In 2016, the company reported $136 billion in revenues. Your research assignment is to understand how Jeff grew this company so fast. Begin your essay by describing the key strategies that Jeff Bezos employed to grow the company during the past 23 years. Use credible sources and research to support and explain. Again, this is not an “opinion Essay,” it is purely a research essay within which you report findings from credible resources for the majority of the essay. At the end of the essay, draw your conclusion regarding the (a) strategies employed, (b) missteps that occurred, and finally (c) what future strategies you would recommend Mr. Bezos employ to continue growth. • Option 2: Franchise Opportunities – For this option you will analyze both successful and failed franchises to better understand the dynamics involved with acquiring and operating a Franchise. Section 1: Research 3 failed franchised businesses and 3 successful franchise businesses and explain the differences; focus on why they either failed or succeeded. Section 2: Research and develop a list and short description of available franchises options in your area or region. Section 3: Select one franchise option that may be potentially interesting to you in the future. Describe the business of the franchise in some detail. Research and describe the criterion for being accepted as a potential franchisee. Include an explanation for why this business may be of interest to you. Section 4: Research and describe the legal, social, and ethical issues involved with owning a franchise of this type. Section 5: Summarize why a franchised business may or may not be of interest to you.
Sample Solution
