Businesses in the modern marketplace cannot afford to ignore the environments in which
they operate. To navigate this vast and ever changing landscape, businesses must keep a
keen eye on macro environmental factors that influence them. The environmental scan
report is an effort to identify these factors and propose solutions to the risks they pose.
Linkages between Part A and Part B:
Part A focused on the micro environmental factors that affect your chosen business.
Part B serves to expand on Part A by reporting on the macro environmental factors that
affect your chosen business. It provides a comprehensive assessment of the challenges and
risks posed to the business by its macro environment and proposes strategies to counter
them.
Further investigate the organisation you reported on in Part A, or you may choose another
Australian or international business still in operation in consultation with your facilitator.
The macro environmental scan must incorporate the following:
Identify macro environmental factors that influence the chosen business
specifically. These factors may include but are not limited to changes in government
regulation, political, inflation, unemployment, income levels, economic growth,
foreign exchange rates, international trade policies, foreign investment restrictions,
taxation, legal, cultural and social factors.
Analyse their impact on business that may be in terms of but not limited to
changes in business performance, structure, policies, profitability, growth and
market share.
Propose solutions to challenges tocounter prevailing/potential
risks.
Sample Solution
