Assume you are a MNE with headquarters and home office in the United States of America.
Your product line consists of high tech merchandise from any of the following categories (please choose one): automobile, aircraft, hand held electronics, consumer electronics.
You plan to expand into two (2) countries outside the USA. Both countries of expansion must be part of some economically integrated group/union, and they cannot be the same group/union.
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Essay Question #3: Strategy and Structure – Relying on the high-tech merchandise products you selected (see above), what is your strategy for entering into the countries you chose for expansion?
Materials: Use the World Trade Organization (WTO) 2017 World Trade Report, and World Trade Statistical Review 2017 (provided immediately below).
Please comment on your investment, the currency exchange, labor, the economic condition and integration of the country of expansion, distribution of your merchandise, natural resources, exports, agglomeration, and anything else that supports your choice for expansion, etc., and why your choice of countries are good ones. Also, describe your strategy in terms of the structure of your organization and how your structure is the result of your operations.
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Essay Question #4: Entry Strategy and Strategic Alliances – Relying on the high-tech merchandise products you selected (see above), what are the two (2) best entry modes into the countries you chose for expansion?
Materials: Use the World Trade Organization (WTO) 2017 World Trade Report, and World Trade Statistical Review 2017 (provided above).
Please explain why the modes you chose are the best for your merchandise and selected regions of expansion. Comment on the structure of your organization and how your structure is the result of your operations. Comment on the country specific institutions (form and informal), e.g., the laws, culture, type of government, trade union characterization (e.g., customs union, economic union, political union…). Also make mention of the trading patterns, policies, and trends. Be sure to use citations of your sources (e.g., page numbers of the WTO reports) as well.
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Reports-Out: Please use at least a 12 point font. I am most interested in your analysis of the facts and tables, etc., found in the report. Copy and paste or use screen grabs for the graphics, or portions thereof, you use. Please cite the page number of the report where the entire graphic can be found just in case I need to refer back to it. Be sure to put your name on your submissions.
How long is a full credit response? A couple pages of your typed answer for each question, but add graphics and charts as needed. Thus, the reports out will likely be several pages in total, assuming graphics and charts are presented as well.
Your creativity and theory in business thought is encouraged.
Comments from Support Team:
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