Ethics of Advertising

What aspects of the ad indicate that you’re looking at puffery?

What benefits does puffery offer?

Is puffery ethical? Why or why not?

What should consumers look for in an ad to know whether the ad is puffery, deceptive or truthful?

Could someone know that the claims in the advertising examples above were not approved by the FDA/FTC? Why or why not?

Is it possible that the claims in these ads are true but simply aren’t approved? Why is approval important?













Sample Solution