Choice 1: https://online.fiu.edu/videos/?vpvid=f49b9004451e4d89ba5236dec9e16fda
Question 1: What other ethnic subculture segments should be considered as an important segment for McDonald's? What marketing plans and activities will attract these segments?
Question 2: How difficult is it for McDonald's to position its products toward one segment without negatively affecting another segment?
Question 3: Describe what you think about the video.
Choice 2: https://online.fiu.edu/videos/?vpvid=2d51e9e12cee4db38c8498e954d0e11e
Question 1: Discuss the various factors which have caused Oreo to customize its marketing mix across country or culture. Have its globalization efforts been successful in meeting local needs? Could it do more? Explain.
Question 2: What is the core Oreo “brand image” globally? What sorts of advertising approaches has it used to communicate this image?
Question 3: Describe what you think about the video.
Sample Solution