- Choose any company from the real World: Etihad Airways
- Identify the problem/challenge/issue: competitive advantage of Etihad airways
Ability of Etihad Airways to provide a stable increase in profits. It can be a certain resolution of the problem or
evolution of good practice over the period of time in the company.
- What is the causes of the competitive advantage: identify why Etihad airways is performing better or worse
than other? What is the competitive advantages over the rivals? What rivals do better then Etihad?
In which market Etihad is performing good and what market should Etihad grow more or Enhance
How Etihad meets customer satisfaction?
What is Etihad marketing mix, market analysis (strategy) and brand reputation?
Include SWOT analysis?
4- What is the financial performance of Etihad? Compere profitability and cost between 2017 and 2019.
What strategy Etihad are using to make profit?
- Examine cause-and-effect relations: Try to explain why the problem occurred and which actions led to the
reason for this problem or how Etihad has achieved competitive advantage.
bargaining power of suppliers and the extend of rivalry between competitors. Furthermore, it can help organizations to build sustainable competive advantage in the milk industry. The threat of entry This determines how easy it is for new companies to enter a particular industry. When the barriers of entry into an industry is high, there are lesser businesses entering the market due to strong competition and vice versa (My Accounting Course, 2019). In this industry, it is hard to enter because the threat of entry is low, hence causing the barrier to entry is high. The following factors are some reason that justify the low threat of entry. The economies of scale is hard to achieve therefore, causing the production to be more expensive for new companies. Production differentiation is strong as in this industry all company sells differentiated products. Customers also look for differentiated products. Therefore, the threat of entry is low. Capital requirements are high in this industry and its hard for new companies to set up businesses with the same expenditures incurred by existing companies. Government policies also ensure that many regulations need to be followed before companies can start selling their product in the market. This enforcement makes it hard for new companies to enter. Therefore, the threat of entry is low. However, access to distribution channels is high threat of entry as it is easier to ensure that the product is out in the market by franchising. To tackle this problem, A2 milk can take focus on creating more differentiated products from the new entrant. This can help build a strong brand identification. Then threat of substitutes This factor determines to what consumers can choose between the products and services as businesses are price taker (My Accounting Course, 2019). There are actually very few substitutes that are available because many milk industry have A1 and A2 milk together whereas A2 company only cater A2 milk contents. This means that the threa>GET ANSWER