Watch the video, The Dangerous Ways Ads See Women | Jean Kilbourne |
The dangerous ways ads see women | Jean Kilbourne | TEDxLafayetteCollege
After watching the video, imagine yourself to be a sociologist and examine gender roles in contemporary U.S. society. Keep in mind that this assignment is not an attempt to extract your personal opinion on particular aspects of society. You are using social scientific methods to describe specific situations. In other words, if you have an opinion, support it through your empirical observations.
Select 10 advertisements from magazines. Answer the following questions in separate sections.
1. Discuss your sample
a. Describe how you collected your ads, from what magazines, how many, dates.
b. List the limitations of your sample. For example, are all magazines like the ones you sampled from?
2. Discuss how gender is portrayed in your sample of ads.
a. How is the portrayal used to sell the product?
b. Discuss how gender roles are reinforced or contested in the situation you observed?
3. Comment on how your findings compare to one of the theories we have discussed in class over the semester.
a. Apply the theory to your observations.
b. Draw one or more conclusions from your analysis.
Question 1: By what means would helen be able to and Jesse be inventive about selecting choice individuals for the housekeeping office? Helen and Jesse need to make an environment in which individuals have confidence in methodology, have confidence in administration choices, and have faith in their work with a specific end goal to make enrolling first class individuals for the housekeeping office. Also, individuals put stock in administration choices, there is an excitement inside an association. As indicated by Chowdhury, 2000 such an air influences an association to do well; besides, fruitful pioneers make this kind of condition similarly inside and outside the association. Jesse Rodriquez as a HR administrator needs to make a motivational climate through setting a positive case through the use of good authority hones. Additionally he should be great pioneer considering the way that "...leadership is a relationship through which one individual impacts the conduct or activities of other individuals" (Mullins, 2005) Also Helen and Jesse must propel potential workers in light of the fact that persuaded representatives help associations to survive. Roused workers are more profitable. To be compelling, Helen and Jesse need to comprehend what persuades workers inside the setting of the parts they perform. As indicated by Maslow, workers have five levels of necessities (Maslow, 1943): physiological, security, social, sense of self, and self-realizing. Maslow contended that lower level needs must be fulfilled before the following more elevated amount need would inspire workers. Herzberg's work sorted inspiration into two elements: sparks and states of cleanliness (Herzberg, Mausner, and Snyderman, 1959). Inspiration or natural variables, for example, accomplishment and acknowledgment, create work fulfillment. Cleanliness or extraneous components, for example, pay and professional stability, create work disappointment. Moreover, administration group must influence workers to feel essential and treat representatives reasonably and fairly. Additionally, the actualize work fulfillment to their representatives is required. Workers that vibe they are an esteemed and essential piece of the association are probably going to stay with the property for expanded timeframes. HR director must be great communicator and cooperative person and to energy to his representatives continually and keep on improving general gathering execution. Workers that trust their chiefs will loan support and fortification amid testing times will probably stay with the association as long as possible A decent working framework and satisfactory preparing are fundamental. Workers require the best possible devices and support to carry out the activity. An execution based pay design ought to be planned painstakingly to guarantee that your workers are urged to help fabricate the business and are compensated for their commitments, and give whatever number additional advantages as could reasonably be expected. A positive corporate culture and a charming workplace are more imperative than cash to most great representatives. Question 2: What sort of help should Helen and Jesse request that the general director give? The general chief needs to help these thoughts so as to offer chance to these frameworks to be compelling. Chief need to exhibit a honest feeling of thinking about representatives and what is critical to them. Chief needs to enable workers to refocus on the requests of their parts and on the abilities, learning and gifts they convey to their occupations.. For workers to connect with and focus on their boss, they require: A solid association with their chief; Clear correspondence from their chief; An unmistakable way set for focusing on what they excel at; Solid associate connections; A solid sense of duty regarding their colleagues so they will go out on a limb and extend for brilliance; and Chances to learn and develop.>