Read Harvard case Yvette Hyater-Adams and Terry Larsen at CoreStates Financial Corp.
Focus on: mentoring, coaching, and discipling concepts.
How does each apply, or not, to the case?
What are the issues of the case? How did they occur and why; what are the motivational issues of the principals?
Where are the principals relationally at the end of the case (now)? How did their journey evolve?
What implications for coaching and mentoring in a global context can be found in the case?
Review the case study guidelines in Blackboard.
products. By getting information from websites it helps Apple understand their customers as a lot of people do give reviews of their products online and it also helps them understand their competitors as people may also give reviews of other different products from other brands and also might give their own perspective as an ‘Apple’ or ‘Android’ user which again would give Apple an idea of how they could improve their service and products. Websites is also a type of quantitative research as it contains facts, figure and numbers for other brands and companies to see and read through. By having facts and figures on a website it makes it reliable and believable but only if the information is up to date. Limitations of market research What is limitations? Limitations are the disadvantages of market research and market planning which avoid companies from carrying out effective research. The limitation of Primary Research in Apple: Surveys: This type of research is useful for any data and this type of data is mainly primary data but it can also be secondary, qualitative and quantitative data. An advantage of this type of research is that you can get a quick response from people/customers. One limitation of this type of research in Apple is that it can be time consuming. Making, planning and preparing surveys can take up a lot of time and effort for the company to create. It is also a long process to organise and set up especially if it’s done as an online survey. If Apple want to create surveys for their customers then they must do accurate research for it be valid. Another limitation of this type of research is that customers may not understand the questions provided in the survey if it’s done online so they might leave it out as they might not have anyone there to explain it to them. Also some customers may not want to answer specific questions due to their own personal reasons. Questionnaires: This type of research is also useful for any data and this type of research is mainly primary research as the information is first handed but it can also be secondary, qualitative and quantitative data. An advantage of this type of research is that it’s first-handed information One limitation of this type of research is that it’s expensive to produce and it is also time consuming. Collecting data for this type of research cost a lot of money which may cost a lot for Apple as marketers need be involved throughout this step and it’s their duty to plan everything. Get help with your essay today, from our professional essay writers! Qualified writers in the subject of marketing are ready and waiting to help you with your studies. Get help with your essay View professionally written samples Another limitation of this type of research is that the customers might lie while answering the questions which may make the research quite unreliable as they are not telling the truth. This would mean that Apple may not be getting honest reviews and answers which is what they intended to want. The limitation of Secondary Research in Apple: Previous Market Research: This type of research is useful for any data but especially for brands, companies and organisations. It helps them improve their products and services by looking at their previous market research which can help them step forward. This type of research is mainly secondary research as the data has old research which also may have facts and figures included. This is also a secondary data as it’s not a first handed information. One limitation of this type of research is that the previous information might have been inaccurate and there may have been some errors. This means that if the information is inaccurate and has errors then it would make the previous research not valid and would become false Reports from sales: This type of research is useful for retail companies and businesses who are looking to improve their brand or business. By looki>GET ANSWER