Choose any CEO of a large or mid-sized corporation, You are their head of communications; they have asked you for a candid evaluation of their personal communication style Find two of his/her recent public appearances recorded on video (check YouTube, company web site, etc.) One must be a speech or presentation to a large audience (public communication) One must be a live television interview or panel discussion (interpersonal communication) Analyze these appearances critically, noting strengths and weaknesses in (1) content presentation and messages, and (2) verbal/nonverbal communications style Write a two-to-three page memo to the CEO offering constructive feedback on his or her communications style, including: Which appearances you analyzed Concise assessment of key strengths and weaknesses (both content and delivery) At least three very specific recommendations for improvement based on your evaluation.
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