Existing business continuity plans may not be capable of handling the fast-moving and unknown
variables of an outbreak like COVID-19. In addition to the serious effects on people’s health and
health care services, the coronavirus (COVID-19) has a major impact on business and the
economy. The world needs to develop incident management and intelligent marketing scenario
plans that are specific to this crisis, how world focuses on factually and effectively communicating
to stakeholders, and how business intelligence meets government priorities in individual countries
and minimise the risk of business disruptions. Marketing intelligence – the strategies and
technology companies that use it to collect, interpret, and benefit from data – play a key role in
informing company strategies, functions, and efficiency. However, being essential to the success
of a company like BI, many companies are not taking advantage of tools that can improve their BI
efforts.
Topics of interest – Any topic related to the management that we discussed inside the class
or any other business intelligence topics such as
• Social Media
• E-payment / M-payment systems applications.
• E-Buying.
• Supply chain applications
• Internet of Things (IoT) applications in marketing.
• Blockchain applications in marketing.
• Business innovation and entrepreneurship
• Customer Knowledge Management.
• Web services and technologies applications in marketing.
• Computational intelligence in Marketing.
• Social intelligence
• Artificial life
• Big data applications in marketing.
• The effect of Covid-19 on consumer attitude and behavior.
• Price and ethics
• E-learning / M-learning / U-learning effects on marketing students.
Sample Solution
