We have discussed the concept of The Wheel of Social Media Engagement in Chapter 03, which comprises the fundamental drivers of social media engagement as five related effects. Discuss these five drivers with the help of suitable examples.
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Exploring the Five Drivers of Social Media Engagement
Introduction
In Chapter 03, we delved into the concept of the Wheel of Social Media Engagement, which outlines the fundamental drivers that contribute to engaging audiences on social media platforms. These five related effects serve as crucial components in understanding how users interact with content and brands in the digital sphere. In this essay, we will explore each driver with suitable examples to illustrate their impact on social media engagement.
The Five Drivers of Social Media Engagement
1. Affinity
– Definition: Affinity refers to the emotional connection and sense of belonging that users feel towards a brand or content.
– Example: Nike’s “Just Do It” campaign fosters a sense of affinity among athletes and sports enthusiasts, creating a community of individuals who resonate with the brand’s values of determination and empowerment.
2. Resonance
– Definition: Resonance pertains to the relevance and significance of content that strikes a chord with users, eliciting a strong response.
– Example: Wendy’s Twitter account is known for its witty and humorous responses to customer queries, generating high levels of resonance and engagement by establishing a unique brand voice that resonates with its audience.
3. Relevance
– Definition: Relevance signifies the alignment between content and user interests, ensuring that the information shared is timely and valuable.
– Example: Spotify’s personalized playlists and recommendations cater to individual user preferences, enhancing relevance by curating content that aligns with each user’s music taste and listening habits.
4. Reach
– Definition: Reach denotes the extent to which content is distributed and exposed to a wide audience, maximizing visibility and potential engagement.
– Example: The viral “Ice Bucket Challenge” campaign raised awareness for ALS (Amyotrophic Lateral Sclerosis) by leveraging user-generated content that spread rapidly across social media platforms, showcasing the power of reach in driving engagement for a cause.
5. Engagement
– Definition: Engagement reflects the level of interaction, participation, and feedback generated by users in response to content.
– Example: Starbucks’ interactive Instagram campaigns encourage users to share photos with branded hashtags, fostering engagement through user-generated content that strengthens the brand-consumer relationship.
Conclusion
By understanding and harnessing the dynamics of these five drivers of social media engagement – affinity, resonance, relevance, reach, and engagement – brands and content creators can enhance their strategies to connect with audiences effectively in the digital landscape. These drivers serve as guiding principles for cultivating meaningful relationships, sparking conversations, and driving impactful engagement that resonates with users on social media platforms.
Through the strategic application of these drivers, businesses and individuals can navigate the complexities of social media engagement with a deeper understanding of what motivates users to connect, interact, and engage in the digital realm.
