After watching the 60 Minutes segment as well as other sources, what do you think caused the rise of fake news during the 2016 election? Does it represent a threat to democracy? Does fake news make it more difficult for you to make decisions about voting? Explain your answer in fewer than 300 words.
example of this happening recently is after the ITV program ‘Love Island’ where everyone who was on the program came out with a huge following and were not long after, seen to be promoting all sorts of brands all over their Instagram. The importance of building relationships with a target audience is so that they can remain loyal and will always be interested in the latest products that are available. Using the participants from a program like love island to promote products is a clever idea because they know that the fame will be quick and the attention will come all at once for a short period of time, meaning a lot of people will see the brand quickly. Pretty Little Thing as they are constantly using influencers and bloggers to promote and wear their clothes, as they know that their audience is young and fashion forward. This also means that they are constantly bringing out clothes that are very much on trend and ‘the in thing’ to wear. Another tactic used by these online brands is to give these influencers discount codes for their audiences as a way of enticing people to shop on their website. “Social media is an incredible tool at the fashion industry’s disposal for marketing. By leveraging social media brands can take control of public perception which is one among the many important factors in fashion marketing.” (Recklies, 2006). By having the control over the marketing process, brands can pick and choose who they want to promote the products and think about who will appeal most to a target audience. By doing this the brand are also able to control opinion and perception meaning that by showing the best parts of the brand and its products it will mean that more people will want to not only purchase the products but also support the brand. Some may say that the industry is manipulative and encourages conspicuous consumption by doing this.>GET ANSWER