Write an essay, type-written, no more than 4-pages in length, in which you answer prompts (I), (II), and (Ill) completely. (I) Choose 2 of the 3 advertisements (Cool sculpting, Life lock, and Super Beta Prostate) and find 3 separate deceptions in each. Prove each of those 3 deceptions are in fact misleading and deceptive, first by quoting the entire portion you are using as presented here, and then by analyzing exactly why those exact words mislead a reasonable consumer. What would a reasonable consumer assume based on those exact words? What is implied and what is really the case? Explain. (Do not use any other ad or online source of information for this essay. Analyze exactly the words given here and no others. Do not use any online research to make your case. Use only facts and principles known by any reasonable and informed person.)
(II) For the L’Oréal Shampoo ad, create a government regulation which would extend to all such ads: How should the government regulate all such ads to ensure they are not deceptive or misleading but in fact genuine and true depictions of the product? Explain.
(Ill) Describe an ad (radio, TV, internet, magazine, or billboard) you find to be a false advertisement based solely on the ad itself. Give a description sufficient for a reader of your essay to understand the ad. Do not portray a product you purchased which failed or didn’t live up to expectations. You are describing an advertisement which itself (without buying the product) is deceptive. What makes it a deceptive ad?
