Fast Food Documentary

Watch the 2 documentaries and answer the following questions 1. What did these companies do to become successful in India?

Links below :
https://youtu.be/D05wcO54aWs

https://youtu.be/bKAYOfZOE2M
  1. What did these companies do to become successful in India?

McDonald’s

KFC

Subway

Pizza Hut

  1. What did these companies do to become successful in Japan?

Coca-Cola

McDonald’s

Subway

  1. What did these companies do to become successful in Middle East/Israel?

Coca-Cola

McDonald’s

Subway

  1. What did these companies do to become successful in Germany?

McDonald’s

Subway

  1. How does McDonald’s use a test kitchen?
  2. How does a company go from a restaurant to a place of sacred rituals and traditions like birthdays and weddings?
  3. Why do companies need to be culturally sensitive?
  4. What can American fast food companies learn from successful local restaurants?

Sample Solution