Use this file in input your answers. Please include citation and any excel files with same name format as below.
Please name file Chapter 02 Homework Mission Statement and Productivity_yourlastname.doc
Chapter 2 Homework Assignment
Part 1.
For your product or service, pick a firm.
- Find Adidas’s Mission Statement and analyze if it meets the requirements that we have covered in the class.
Requirements:
i. What is business be will the firm in?
ii. Who will the customers be and what are their expected attributes?
iii. How will the firm’s basic beliefs define the business? - Determine if Adidas is conducting Environmental Scanning. (Hint: Look at their Annual Report on their website.)
Environmental scanning: monitoring the external environment for changes and trends to determine business opportunities and threats.
Types: Marketplace trends. Economic trends, political trends, social trends - What are the Adidas’s Core Competencies?
Options to choose from and describe with few sentences on why you chose that:
a. Workforce highly trained
b. Facilities flexible in producing a variety of products
c. Market understanding skilled in understanding customer wants
d. Financial know-how skilled in attracting and raising capital
e. Technologies use of latest production technology
Sample Solution
